Websites There. Visitors Here!
Bring some Diversity into your Advertising
In many countries, there are large ethnic minority communities that are hard for advertisers to reach online. Many millions of them, whether recent immigrants or born and raised away from their family’s country of origin, visit prominent news websites from their home countries to find news and information. We enable you to advertise on those websites and reach those audiences.
Diversity works with leading independent news websites which are household names in their own countries.
New Audiences for You
Our audiences consume serious news. They typically have higher education. They have international contacts. They need university places, accommodation, jobs, cars, flights, international calls, investment opportunities and consumer goods just like everyone else. The difference? You probably won’t find these people by advertising in the usual local or national media. You’ll find them with us!
Get your ads ready
Make sure you have ads ready in some or all of our industry-standard sizes.
- LARGE ads are 728×90, 300×250, 120×600 and 160×600 pixels
- MEDIUM ads are 468×60 pixels.
Choose your targeting
We use industry-leading data management from Lotame to build and use audience data to suit your campaigns. You can choose to target visitors by age*, gender*, location, interests* and much more.
*some geographical restrictions apply
Cost Per Thousand
For every thousand times your ads are shown, there’s a price. We charge on a Cost Per Mille (CPM) basis. All ad positions are in the top 800 pixels of each page – in other words, near the top of the page – so visitors usually see your ads without scrolling down the page.
We price each campaign individually, based on the campaign size and targeting required. Contact us for an offer!
Diversity specialises in advertising to ethnic groups around the globe.
It was formed by a team with more than 20 years’ multicultural experience in online advertising, marketing and international media development.
Through its work in some of the world’s most exciting, transitional regions, Diversity gives its advertisers unique reach into niche ethnic market segments. For multicultural online display advertising, using banners in a range of industry-standard (IAB) sizes, Diversity offers fast-growing access with increasing global coverage.