About

Diversity Ad enables advertisers to reach new online audiences via the world’s leading independent news and current affairs websites.

Media partners

Our publisher partners often represent the most significant independent media voices in their countries. They outsource their advertising sales and management to us while gaining access to leading technologies, best practices and the larger media buys that they would otherwise not have the scale to be involved in individually.

All of the media we work with are carefully selected. We meet their editors, travel to their countries and gain a comprehensive understanding of who they are and how they work.

Simplicity for advertisers and agencies

Diversity Ad creates simple entry into new markets for its advertisers.

We offer guaranteed campaign volume, frequency and targeting while working proactively in the pursuit of strong campaign performance. Our advertisers achieve a quantifiable share of voice alongside authoritative, unique editorial content.

Diversity Ad is not a blind network offering advertising inventory on any website with an ad position. It is a platform for reaching engaged, educated, loyal and often affluent audiences via industry-standard ad formats.

Background

Diversity Ad was formed in 2010 as a joint venture between Danish companies Media Frontiers ApS and Brand X ApS, with the latter assuming sole ownership in April 2014. It has grown to become a global platform with media partners in more than 30 countries, delivering more than 200 million ads per month.

Privacy Preference Center

Mandatory

The __cfduid cookie is used by Cloudflare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. For example, if the visitor is in a coffee shop where there are infected machines, but the specific visitor's machine is trusted (e.g. because they've completed a challenge within the Cloudflare Challenge Passage period), the cookie allows Cloudflare to identify that client and not challenge them again. It does not correspond to any user ID in the website, and does not store any personally identifiable information. It has a default expiration of 1 year.

__cfduid

Tracking - Google

_gat is a Google Analytics cookie, used to throttle (i.e. limit) the request rate to Google Analytics. It has a default expiration of 1 minute.

_gat,_ga,_gid,NID

WordPress

wordpress_test_cookie is set when you navigate to the website's login page. The cookie is used to check whether your web browser is set to allow, or reject cookies. It expires at the end of your session.

wordpress_test_cookie,wp-settings-[UID],wp-settings-time-[UID],wordpress_sec_[UID],wordpress_logged_in_[UID]

Privacy Management

These cookies are used to store information about the which cookies you have consented to on this website. They have a default expiration of 1 year.

gdpr[consent_types],gdpr[allowed_cookies]

Tracking - CRM System

csrfs is used to prevent cross-site request forgery attacks

JSESSIONID ,csrfs, zccpn

Functionality

These are session cookies used by a revenue calculator on the Newsgain website. Without these cookies, the online calculator may not work.

PHPSESSID,CP5XKN6QLDFWUC